If an email is sent in the woods…

Even digitally engaged cardholders can fall off email white lists. To ensure marketing and servicing emails were reaching cardholders, Capital One launched a massive reengagement effort. 

Customer research and hours of meetings with brand specialists, lawyers and digital experts led to a series of emails and follow up communications across multiple channels. This due diligence led to a nearly 50% open rate and nearly 30% click rate. A 93% and 91% increase respectively compared to a previous campaign.