CapitalOne_Partnerships_300.jpg

If an email is sent in the woods…

Even digitally engaged cardholders can fall off email white lists. To ensure marketing and servicing emails were reaching cardholders, Capital One launched a massive reengagement effort. 

Customer research and hours of meetings with brand specialists, lawyers and digital experts led to a series of emails and follow up communications across multiple channels. This due diligence led to a nearly 50% open rate and nearly 30% click rate. A 93% and 91% increase respectively compared to a previous campaign.